Cleverly, the producers have reinforced this allegiance through merchandising by distributing free badges at each show encouraging viewers to # keepthesecrets.
It’s a tribute to Rowling and Co.’s ability to earn fan loyalty that so few spoilers have leaked out so far. That is, until the inevitable film adaptation comes along. Only a maximum of 1,370 people per show will be able to experience the story every day, in the intimate setting of London’s Palace Theatre. But here’s the twist: Instead of writing a book or making a film that could be consumed by millions of people simultaneously - and make the kind of money that could run a space program or wipe out the debts of several developing nations - Rowling is persuaded by theatrical producers Sonia Friedman and Colin Callender to release the new story first as a play, that most ancient of entertainment forms. She next conceives a new story about her most beloved characters, Harry Potter himself as well as his chums Hermione and Ron as they face their toughest challenge yet - parenting teenagers. After seven weighty books, eight feature films and all manner of ancillary texts, attractions and merchandise, Rowling and her lucky corporate partners reap untold wealth.
Rowling publishes a book, ostensibly for children, about a boy wizard having adventures, and inadvertently launches a multi-billion-dollar brand that entrances children and overgrown kids worldwide. The story so far: Plucky British single mother J.K.